FIRST Talk
==========

I.Case-based learning

  * Common/typical matrix (AIDS) - figure
  * What are clinical case reports/studies?

II. Current uses / competitive analysis

  * Cleveland clinic - screenshot
  * Opthalmology - screenshot
  * Sermo - screenshot

III. Proposal

IV. Project timeline - figure

  * Needs assessment
  * Prototyping
  * Evaluation

V. Motivations for a Web 2.0 collection

  * Gray area of the literature - screenshot of pubmed search?
  * Primary care in underserved areas
  * CME?
  * tying it to research literature - PubMed is the only source right
    now
  * searching / tagging / classification could be good for
    translational research efforts

VI. Needs assessment issues based on preliminary interviews with UM
docs, organizational psychologist

  * Research methods
  * Questions that we asked in semistructured interviews
  * Target audience crucial to acceptance – matrix of users
    > - Residents / medical students?
    > - Practicing physicians?
    > - Allow patients into the mix carefully?
  * Incentives for adoption
    > - Tragedy of the commons / free-rider on a public good
    > - Diffusion of innovation
    > - Information junkyard?
    > - Technology adoption model – perceived usefulness,
    perceived ease of use
  * Privacy, de-identification

VII. Visual prototype

  * Start small with simple/cheap tools

VIII. Evaluation – focus groups

IX. To consider in the future

  * Turning a knowledge base into a social networking site
  * The “killer” features that will make docs adopt the
    site
  * Politics of consolidating grand rounds