From: Porter, Paulette (GOV)
Sent: Monday, October 11, 2010 4:30 PM
Subject: What the Governor's Talking about Today

What the Governor’s Talking about Today

Monday, October 11, 2010

 

Governor Calls for Increase in Pure Michigan Funding Due to Higher Than Projected Revenues

The governor today said she is asking state lawmakers to appropriate an additional $25 million to fund the Pure Michigan advertising campaign at the earliest possible date so the state’s tourism campaign can get back on track.  The governor’s recommendation on Pure Michigan funding follows news from the state treasurer that revenues in the state’s general fund are more than $100 million above projections for the 2010 fiscal year.  

 

Last month Travel Michigan canceled the 2010 Pure Michigan fall advertising campaign, marking the first time since 2005 that Michigan tourism did not have a presence with fall advertising.  The 2010-11 state budget funded Pure Michigan at $5.4 million.  An additional $25 million would allow the program to realize its full potential.

 

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