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  • Kamakura, Wagner A.; Mela, Carl F.; Ansari, Asim; Bodapati, Anand; Fader, Peter S.; Iyengar, Raghuram; Naik, Prasad; Neslin, Scott; Sun, Baohong; Verhoef, Peter C.; Wedel, Michel; Wilcox, Ron (Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)

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