Now showing items 1-3 of 3
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Maheswaran, Durairaj; Sternthal, Brian; Gürhan, Zeynep (Association for Consumer ResearchWiley Periodicals, Inc., 1996)
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Gurhan-Canli, Zeynep; Maheswaran, Durairaj (2000-08-01)
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Jacoby, Jacob; Morrin, Maureen; Jaccard, James; Gurhan, Zeynep; Kuss, Alfred; Maheswaran, Durairaj (AcademicWiley Periodicals, Inc., 2002)