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    • Choice Models and Customer Relationship Management 
      Kamakura, Wagner A.; Mela, Carl F.; Ansari, Asim; Bodapati, Anand; Fader, Peter S.; Iyengar, Raghuram; Naik, Prasad; Neslin, Scott; Sun, Baohong; Verhoef, Peter C.; Wedel, Michel; Wilcox, Ron (Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
      PDF file (140.5KB)

    • Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling 
      Wedel, Michel; Kamakura, Wagner A.; Arora, Neeraj; Bemmaor, Albert C.; Chiang, Jeongwen; Elrod, Terry; Johnson, Richard M.; Lenk, Peter J.; Neslin, Scott; Poulsen, Carsten Stig (Kluwer Academic Publishers; Springer Science+Business Media, 1999-08)
      PDF file (87.5KB)