Now showing items 1-7 of 7
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Winer, Russell; Deighton, John; Gupta, Sunil; Johnson, Eric; Mellers, Barbara; Morwitz, Vicki; O'Guinn, Thomas; Rangaswamy, Arvind; Sawyer, Alan (Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
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Gupta, Sunil (1994)
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Dillon, William R.; Böckenholt, Ulf; Borrero, Melinda Smith; Bozdogan, Ham; Sarbo, Wayne; Gupta, Sunil; Kamakura, Wagner A.; Kumar, Ajith; Ramaswamy, Benkatram; Zenor, Michael (Kluwer Academic Publishers; Springer Science+Business Media, 1994-10)
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Gupta, Sunil (1992)
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Gupta, Sunil (Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
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Gupta, Sunil; Steckel, Joel H. (Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
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Steckel, Joel H.; Corfman, Kim P.; Curry, David J.; Gupta, Sunil; Shanteau, James (Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)