http://hdl.handle.net/2027.42/35324 http://deepblue.lib.umich.edu/retrieve/187574 http://hdl.handle.net/2027.42/35324 Search the Channel search http://deepblue.lib.umich.edu/simple-search http://hdl.handle.net/2027.42/64347 Title: Challenges in Marketing Socially Useful Goods to the Poor<br/><br/>Authors: Karnani, Aneel<br/><br/>Abstract: Market based solutions to alleviate poverty have become increasingly popular in recent years. Unfortunately, there are very few examples of profitable businesses that market socially useful goods in low-income markets and operate at a large scale. This article examines in-depth three case studies of multinational firms that tried to market unquestionably useful products -- clean water, eyeglasses, and nutritious yoghurt -- to the poor, and did not succeed commercially. The overarching lesson we draw from the case studies is that developing strategies for marketing socially useful goods to the poor, far from triggering a revolution in business thinking, requires firms to get back to the basic principles and rules of economics and business http://hdl.handle.net/2027.42/64130 Title: Justice Sotomayor on the Supreme Court: A Boon for Business?<br/><br/>Authors: Muir, Dana M.<br/><br/>Abstract: In this essay, five business law professors with specialties in five different doctrinal areas analyze Justice Sonia Sotomayor’s jurisprudence in those areas and consider the implications of her appointment to the Supreme Court. Each of the areas, intellectual property, antitrust, securities, ERISA, and employment law, involves an area of federal law of significant importance to businesses. Although employment law also is a matter of state law, this essay focuses on the federal employment law statutes. Based on our analysis, we believe that Justice Sotomayor will approach business cases from a neutral perspective. Overall, we find support for the generally accepted view that Justice Sotomayor hews closely to precedent and uses a careful, methodical approach to her legal decisions and case drafting. We also find support, though, in a number of the doctrinal areas that Justice Sotomayor brings a strong sense of fairness and demand for appropriate process. At the same time, there are indications across multiple areas that she is quite deferential to governmental actors, including agency expertise. Finally, her approach to damages also reflects her sense of fairness with examples indicating a tendency to limit damage awards to the amount of loss by plaintiffs. http://hdl.handle.net/2027.42/64054 Title: Regulate Microcredit to Protect Borrowers<br/><br/>Authors: Karnani, Aneel<br/><br/>Abstract: Private for-profit companies are playing an ever-larger role in the microcredit industry. The volatile combination of profit seeking companies, minimal competition, and vulnerable, ill-informed, ill-educated borrowers has opened up dangerous potential for exploiting the poor. Expecting microcredit organizations to exercise self-restraint and self-regulation is naively optimistic and will not work. Regulation is needed to protect the microcredit clients in three areas: transparency, interest rate ceiling, and loan recovery practices. http://hdl.handle.net/2027.42/64053 Title: Reducing Poverty Through Employment<br/><br/>Authors: Karnani, Aneel<br/><br/>Abstract: Widespread poverty is an urgent challenge for the world. Creating opportunities for steady employment at reasonable wages is the best way to take people out of poverty. Reducing poverty through employment requires two major thrusts: 1) generate employment, and 2) increase employability. To increase employment, I argue for focusing on small and medium sized enterprises, which are the main engine of job creation. To increase employability, a good starting place to focus on is the youth. This paper describes in detail two organizations, TechnoServe and Employment Generation & Marketing Mission, which are implementing these ideas and effectively helping to reduce poverty.