Mending Fashion: Using Virtual Reality to Build Empathy and Foster Sustainable Behavior Change

Abstract

This project utilized a systems design approach to address wicked problems in the fashion industry and identify an intervention point for shifting consumer behavior towards more sustainable practices. By combining Participatory Action Research (PAR) and Design for Sustainable Behavior (DfSB) methodologies, a VR experience was developed and tested on 156 participants in a lab setting. The results showed that 85% of people care about the environment and 77% are willing to make changes to support sustainable habits reflective of the UN SDGs. VR delivered through a headset had a significant impact on actionable behavior, particularly for those with a desire to adopt new habits. This project demonstrates the effectiveness of VR as a tool for promoting sustainable behavior change and provides valuable insights for sustainable design interventions. Further research is necessary to explore the potential of VR in promoting sustainable practices in other industries.