A strong test of exposure effects
dc.contributor.author | Moreland, Richard L. | en_US |
dc.contributor.author | Zajonc, Robert B. | en_US |
dc.date.accessioned | 2006-04-07T16:30:12Z | |
dc.date.available | 2006-04-07T16:30:12Z | |
dc.date.issued | 1976-03 | en_US |
dc.identifier.citation | Moreland, Richard L., Zajonc, Robert B. (1976/03)."A strong test of exposure effects." Journal of Experimental Social Psychology 12(2): 170-179. <http://hdl.handle.net/2027.42/21817> | en_US |
dc.identifier.uri | http://www.sciencedirect.com/science/article/B6WJB-4D60JWP-9Y/2/59ffe9691d4db011fe76cd2e47a3230b | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/21817 | |
dc.description.abstract | A strong test of exposure effects was made by eliminating confounding demand characteristics through the use of a between-subject design. Each subject viewed novel stimuli at a single frequency level, and then rated them on several affective scales. Frequency of stimulus exposure was systematically varied across subjects. Stimuli were rated more positively with increasing exposure, despite the fact that subjects were unaware of any differences in exposure frequencies, and clearly unable to identify the experimental hypothesis. An awareness of the relationship between repeated exposure and affect was thus shown to be an unnecessary condition for the occurrence of exposure effects. | en_US |
dc.format.extent | 688668 bytes | |
dc.format.extent | 3118 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Elsevier | en_US |
dc.title | A strong test of exposure effects | en_US |
dc.type | Article | en_US |
dc.rights.robots | IndexNoFollow | en_US |
dc.subject.hlbsecondlevel | Psychology | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | University of Michigan, USA | en_US |
dc.contributor.affiliationum | University of Michigan, USA | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/21817/1/0000217.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1016/0022-1031(76)90068-8 | en_US |
dc.identifier.source | Journal of Experimental Social Psychology | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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