Now showing items 41-50 of 1358
Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
(2017-04)
Cause marketing campaigns often highlight two attributes: the percent-of-proceeds from each purchase to be donated, and the maximum amount the company will donate. For example, a recent campaign by Chipotle pledged to ...
Origin Matters: The Differential Impact of Import Competition on Innovation?
(2015-12)
We examine the impact of import competition on firms’ innovation input and output. We conjecture that U.S. firms view import competition from high-wage countries (HWCs) as “neck-and-neck” competition and will respond by ...