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The Association effect in comparative advertising

dc.contributor.authorHorne, David Andrewen_US
dc.contributor.otherJohnson, Michael D. (Michael David)en_US
dc.date.accessioned2006-04-26T20:14:19Z
dc.date.available2006-04-26T20:14:19Z
dc.date.issued1987en_US
dc.identifierb2035091.0001.001en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/35741
dc.format.extent48763 bytes
dc.format.extent2034576 bytes
dc.format.extent979 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_USen_US
dc.subjectWorking paper (University of Michigan. School of Business Administration. Division of Research) ; -- no. 461A.en_US
dc.titleThe Association effect in comparative advertisingen_US
dc.typeWorking Paperen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.contributor.affiliationumno affiliation data availableen_US
dc.contributor.affiliationumWilliam Davidson Institute; Department of Marketingen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/35741/2/b2035091.0001.001.pdfen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/35741/1/b2035091.0001.001.txten_US
dc.owningcollnameBusiness, Stephen M. Ross School of - Working Papers Series


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