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Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003

dc.contributor.authorPieters, Riken_US
dc.contributor.authorLiechty, Johnen_US
dc.contributor.authorWedel, Michelen_US
dc.date.accessioned2006-09-11T16:26:13Z
dc.date.available2006-09-11T16:26:13Z
dc.date.issued2003-12en_US
dc.identifier.citationWedel, Michel; Pieters, Rik; Liechty, John; (2003). "Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003." Psychometrika 68(4): 557-562. <http://hdl.handle.net/2027.42/45760>en_US
dc.identifier.issn1860-0980en_US
dc.identifier.issn0033-3123en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/45760
dc.description.abstractWe argue that our research objectives in Liechty, Pieters, and Wedel (2003) are to provide generalizable insights into covert visual attention to complex, multimodal stimuli in their natural context, through inverse inference from eye-movement data. We discuss the most important issues raised by Feng (2003) and Reichle and Nelson (2003), in particular the task definition, inclusion of ad features, object-based versus space-based attention and the evidence for the where and what streams.en_US
dc.format.extent588042 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherSpringer-Verlag; The Psychometric Societyen_US
dc.subject.otherAssessment, Testing and Evaluationen_US
dc.subject.otherPsychometricsen_US
dc.subject.otherObject Based Attentionen_US
dc.subject.otherCovert Visual Attentionen_US
dc.subject.otherScan Pathsen_US
dc.subject.otherPrint Advertisingen_US
dc.subject.otherPsychologyen_US
dc.subject.otherStatistical Theory and Methodsen_US
dc.subject.otherStatistics for Social Science, Behavorial Science, Education, Public Policy, and Lawen_US
dc.subject.otherSpace Based Attentionen_US
dc.subject.otherWhere and What Streamen_US
dc.subject.otherHidden Markov Modelen_US
dc.titleEvidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003en_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumDwight F. Benton Professor of Marketing, University of Michigan Business School, 701 Tappan Street, 48109-1234, Ann Arbor, MIen_US
dc.contributor.affiliationotherUniversity of Tilburg, The Netherlandsen_US
dc.contributor.affiliationotherPennsylvania State University, USAen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/45760/1/11336_2005_Article_BF02295611.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/BF02295611en_US
dc.identifier.sourcePsychometrikaen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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