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Adjusting Choice Models to Better Predict Market Behavior

dc.contributor.authorAllenby, Gregen_US
dc.contributor.authorFennell, Geraldineen_US
dc.contributor.authorHuber, Joelen_US
dc.contributor.authorEagle, Thomasen_US
dc.contributor.authorGilbride, Timen_US
dc.contributor.authorHorsky, Danen_US
dc.contributor.authorKim, Jaehwanen_US
dc.contributor.authorLenk, Peter J.en_US
dc.contributor.authorJohnson, Richard M.en_US
dc.contributor.authorOfek, Elieen_US
dc.contributor.authorOrme, Bryanen_US
dc.contributor.authorOtter, Thomasen_US
dc.contributor.authorWalker, Joanen_US
dc.date.accessioned2006-09-11T18:29:23Z
dc.date.available2006-09-11T18:29:23Z
dc.date.issued2005-12en_US
dc.identifier.citationAllenby, Greg; Fennell, Geraldine; Huber, Joel; Eagle, Thomas; Gilbride, Tim; Horsky, Dan; Kim, Jaehwan; Lenk, Peter; Johnson, Rich; Ofek, Elie; Orme, Bryan; Otter, Thomas; Walker, Joan; (2005). "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16 (3-4): 197-208. <http://hdl.handle.net/2027.42/47012>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47012
dc.description.abstractThe emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with a paradox of why experimental choices should mirror market behavior despite clear differences in content, structure and motivation. It then addresses ways to design the choice tasks so that they are more likely to reflect market choices. Finally, it examines ways to model the results of the choice experiments to better mirror both underlying decision processes and potential market choices.en_US
dc.format.extent132889 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science + Business Media, Inc.en_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherBayesian Analysisen_US
dc.subject.otherExtended Model of Behavioren_US
dc.subject.otherMotivating Conditionsen_US
dc.titleAdjusting Choice Models to Better Predict Market Behavioren_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, Michiganen_US
dc.contributor.affiliationotherOhio State University, Ohioen_US
dc.contributor.affiliationotherConsultant, Dublin, Irelanden_US
dc.contributor.affiliationotherDuke University, USAen_US
dc.contributor.affiliationotherEagle Analytics, USAen_US
dc.contributor.affiliationotherNotre Dame University, USAen_US
dc.contributor.affiliationotherUniversity of Rochester, USAen_US
dc.contributor.affiliationotherKorea University, Koreaen_US
dc.contributor.affiliationotherSawtooth Software, USAen_US
dc.contributor.affiliationotherHarvard University, USAen_US
dc.contributor.affiliationotherSawtooth Software, USAen_US
dc.contributor.affiliationotherOhio State University, Ohioen_US
dc.contributor.affiliationotherBoston University, Bostonen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47012/1/11002_2005_Article_5885.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/s11002-005-5885-1en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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