Game theoretic derivations of competitive strategies in conjoint analysis
dc.contributor.author | Choi, S. Chan | en_US |
dc.contributor.author | DeSarbo, Wayne S. | en_US |
dc.date.accessioned | 2006-09-11T18:37:03Z | |
dc.date.available | 2006-09-11T18:37:03Z | |
dc.date.issued | 1993-10 | en_US |
dc.identifier.citation | Choi, S. Chan; Desarbo, Wayne S.; (1993). "Game theoretic derivations of competitive strategies in conjoint analysis." Marketing Letters 4(4): 337-348. <http://hdl.handle.net/2027.42/47123> | en_US |
dc.identifier.issn | 0923-0645 | en_US |
dc.identifier.issn | 1573-059X | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/47123 | |
dc.description.abstract | While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in a game theoretic context. The Nash equilibrium concept is employed to model competitive reactions to produce design, and its implications for reactive product strategies are discussed. The optimal product design problem for each firm is formulated as a nonlinear integer programming problem, which is solved via a specialized branch and bound method combined with a heuristic. In order to compute a Nash equilibrium, a sequential iterative procedure is proposed. The proposed procedure is illustrated under several scenarios of competition using previously published conjoint data. | en_US |
dc.format.extent | 754858 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers; Springer Science+Business Media | en_US |
dc.subject.other | Economics / Management Science | en_US |
dc.subject.other | Marketing | en_US |
dc.subject.other | Product Design | en_US |
dc.subject.other | Product Competition | en_US |
dc.subject.other | Conjoint Analysis | en_US |
dc.subject.other | Game Theory | en_US |
dc.title | Game theoretic derivations of competitive strategies in conjoint analysis | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Management | en_US |
dc.subject.hlbsecondlevel | Marketing | en_US |
dc.subject.hlbsecondlevel | Southeast Asian and Pacific Languages and Cultures | en_US |
dc.subject.hlbsecondlevel | West European Studies | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.subject.hlbtoplevel | Humanities | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | Marketing and Statistics Depts. School of Business Administration, University of Michigan, 48109, Ann Arbor, MI | en_US |
dc.contributor.affiliationother | Graduate School of Management, Rutgers University, 180 University Ave., 07102-1895, Newark, NJ | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/47123/1/11002_2004_Article_BF00994352.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1007/BF00994352 | en_US |
dc.identifier.source | Marketing Letters | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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