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Game theoretic derivations of competitive strategies in conjoint analysis

dc.contributor.authorChoi, S. Chanen_US
dc.contributor.authorDeSarbo, Wayne S.en_US
dc.date.accessioned2006-09-11T18:37:03Z
dc.date.available2006-09-11T18:37:03Z
dc.date.issued1993-10en_US
dc.identifier.citationChoi, S. Chan; Desarbo, Wayne S.; (1993). "Game theoretic derivations of competitive strategies in conjoint analysis." Marketing Letters 4(4): 337-348. <http://hdl.handle.net/2027.42/47123>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47123
dc.description.abstractWhile conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in a game theoretic context. The Nash equilibrium concept is employed to model competitive reactions to produce design, and its implications for reactive product strategies are discussed. The optimal product design problem for each firm is formulated as a nonlinear integer programming problem, which is solved via a specialized branch and bound method combined with a heuristic. In order to compute a Nash equilibrium, a sequential iterative procedure is proposed. The proposed procedure is illustrated under several scenarios of competition using previously published conjoint data.en_US
dc.format.extent754858 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science+Business Mediaen_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherProduct Designen_US
dc.subject.otherProduct Competitionen_US
dc.subject.otherConjoint Analysisen_US
dc.subject.otherGame Theoryen_US
dc.titleGame theoretic derivations of competitive strategies in conjoint analysisen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumMarketing and Statistics Depts. School of Business Administration, University of Michigan, 48109, Ann Arbor, MIen_US
dc.contributor.affiliationotherGraduate School of Management, Rutgers University, 180 University Ave., 07102-1895, Newark, NJen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47123/1/11002_2004_Article_BF00994352.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/BF00994352en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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