From IndiaFM.com to Radio Ceylon: New media and the making of the Bombay film industry

Abstract

Prior studies of the Bombay film industry have focused on film in isolation, despite broadcasting and digital media shaping the circulation and reception of films and film music in fundamental ways. Through a case study of Indiafm.com, this article analyzes the role played by dot-com companies in the film industry’s construction of an overseas market over the past decade. It also highlights the importance of examining how other ‘new media’ technologies and institutions – radio, state-regulated television (Doordarshan), VCRs and the video business, cable and satellite television – have shaped the cultural geography of Hindi cinema and Bombay’s status as a media capital at different historical conjunctures.