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Using the Mass Media

dc.contributor.authorKippax, Susanen_US
dc.contributor.authorMurray, Johnen_US
dc.date.accessioned2010-04-13T19:12:18Z
dc.date.available2010-04-13T19:12:18Z
dc.date.issued1980en_US
dc.identifier.citationKippax, Susan; Murray, John (1980). "Using the Mass Media." Communication Research 7(3): 335-359. <http://hdl.handle.net/2027.42/67162>en_US
dc.identifier.issn0093-6502en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/67162
dc.description.abstractPatterns of media use in an urban setting are related to media gratification processes, but the relationship of media use to the needs of the media users is a complex one. Television, newspapers, and books are perceived as the most helpful media sources of need gratification, while radio, magazines, and films are perceived as less helpful. Use of the media is, in general, related to their perceived helpfulness. However, use of the media is not clearly related to the expressed needs of the audience members. The media appear to form two groups, books, magazines, and films as contrasted to radio, television, and newspapers. This dichotomy appears to be based not only on content but on availability and accessibility.en_US
dc.format.extent3108 bytes
dc.format.extent1011659 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleUsing the Mass Mediaen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelCommunicationsen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michiganen_US
dc.contributor.affiliationotherMacquarie Universityen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/67162/2/10.1177_009365028000700304.pdf
dc.identifier.doi10.1177/009365028000700304en_US
dc.identifier.sourceCommunication Researchen_US
dc.identifier.citedreferenceBelson, W.A. (1975) Juvenile Theft: The Casual Factors. London Harper.en_US
dc.identifier.citedreferenceEdgar, P. (1977) "Families without television." J. of Communication 27: 73-77.en_US
dc.identifier.citedreferenceElliott, P. (1974) "'Uses and gratification' research: a critique and a sociological alternative," in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage.en_US
dc.identifier.citedreferenceKatz, E., J.G. Blumler, and M. Gurevitch (1974) "Uses and gratifications research." Public Opinion Q. 37: 509-523.en_US
dc.identifier.citedreferenceKatz, E., M. Gurevitch, and Haas, H. (1973) "On the use of the mass media for important things." Amer. Soc. Rev. 38: 164-181.en_US
dc.identifier.citedreferenceKippax, S. and J.P. Murray (1977) "Using television: programme content and need gratification." Politics 12, 1: 56-69.en_US
dc.identifier.citedreferenceMc Guire, W.J. (1974) "Psychological motives and communication gratification," in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage.en_US
dc.identifier.citedreferenceMc Quail D., J.G. Blumler, and J.R. Brown (1972) "The television audience: a revised perspective," pp. 135-165 in D. Mc Quail (ed.) Sociology of Mass Communications. Harmondsworth: Penguin.en_US
dc.identifier.citedreferenceRobinson, J.P. (1972) "Toward defining the functions of television," pp. 568-603 in E. A. Rubinstein et al. (eds.) Television and Social Behavior. Washington, DC: Government Printing Office.en_US
dc.identifier.citedreferenceWestern, J.S. (1975) "Australian mass media: controllers, consumers, producers." Australian Institute of Political Science Monograph 9.en_US
dc.identifier.citedreference— and C.A. Hughes (1972) The Mass Media in Australia : Use and Evaluation. St. Lucia: Univ. of Queensland Press.en_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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