Business Communication and Architecture
dc.contributor.author | Parker, Rodney | en_US |
dc.contributor.author | Hildebrandt, Herbert W. | en_US |
dc.date.accessioned | 2010-04-14T13:52:09Z | |
dc.date.available | 2010-04-14T13:52:09Z | |
dc.date.issued | 1996 | en_US |
dc.identifier.citation | Parker, Rodney; Hildebrandt, Herbert (1996). "Business Communication and Architecture." Management Communication Quarterly 2(10): 227-242. <http://hdl.handle.net/2027.42/68660> | en_US |
dc.identifier.issn | 0893-3189 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/68660 | |
dc.description.abstract | Visual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives. | en_US |
dc.format.extent | 3108 bytes | |
dc.format.extent | 1405667 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.publisher | SAGE PERIODICALS PRESS | en_US |
dc.title | Business Communication and Architecture | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | The University of Michigan | en_US |
dc.contributor.affiliationum | The University of Michigan | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/68660/2/10.1177_0893318996010002005.pdf | |
dc.identifier.doi | 10.1177/0893318996010002005 | en_US |
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dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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