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The Impact of Attitude Accessibility on Elaboration of Persuasive Messages

dc.contributor.authorFabrigar, Leandreen_US
dc.contributor.authorPriester, Josephen_US
dc.contributor.authorPetty, Richarden_US
dc.contributor.authorWegener, Duaneen_US
dc.date.accessioned2010-04-14T13:56:10Z
dc.date.available2010-04-14T13:56:10Z
dc.date.issued1998en_US
dc.identifier.citationFabrigar, Leandre; Priester, Joseph; Petty, Richard; Wegener, Duane (1998). "The Impact of Attitude Accessibility on Elaboration of Persuasive Messages." Personality and Social Psychology Bulletin 24(4): 339-352. <http://hdl.handle.net/2027.42/68727>en_US
dc.identifier.issn0146-1672en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68727
dc.description.abstractTwo experiments were conducted to examine the impact of attitude accessibility on elaboration of persuasive appeals. In Experiment 1, the accessibility of attitudes toward nuclear power was measured using response latencies. Participants were then presented with a persuasive message that contained either strong or weak arguments against the use of nuclear power. Argument quality had a greater impact on persuasion when attitudes were high in accessibility than when they were low in accessibility. In Experiment 2, the accessibility of attitudes toward vegetarianism was experimentally manipulated by varying the number of times participants expressed their attitudes toward vegetarianism. Participants then read a pro-vegetarianism persuasive message that contained either strong or weak arguments. Again, argument quality had a greater impact on persuasion when accessibility was high than when it was low. Taken together, both experiments suggest that increased message topic attitude accessibility leads to enhanced elaboration of persuasive messages on those topics.en_US
dc.format.extent3108 bytes
dc.format.extent2944935 bytes
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dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleThe Impact of Attitude Accessibility on Elaboration of Persuasive Messagesen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan Business Schoolen_US
dc.contributor.affiliationotherQueen's University, fabrigar@pavlov.psyc.queensu.caen_US
dc.contributor.affiliationotherOhio State Universityen_US
dc.contributor.affiliationotherPurdue Universityen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68727/2/10.1177_0146167298244001.pdf
dc.identifier.doi10.1177/0146167298244001en_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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