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RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING

dc.contributor.authorRhee, Byong-Duken_US
dc.contributor.authorPalma, Andréen_US
dc.contributor.authorFornell, Claesen_US
dc.contributor.authorThisse, Jacques-Françoisen_US
dc.date.accessioned2010-06-01T18:38:55Z
dc.date.available2010-06-01T18:38:55Z
dc.date.issued1992-09en_US
dc.identifier.citationRhee, Byong-Duk; Palma, AndrÉ; Fornell, Claes; Thisse, Jacques-FranÇois (1992). "RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING." Journal of Economics & Management Strategy 1(3): 475-505. <http://hdl.handle.net/2027.42/71849>en_US
dc.identifier.issn1058-6407en_US
dc.identifier.issn1530-9134en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/71849
dc.format.extent1484050 bytes
dc.format.extent3109 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.publisherBlackwell Publishing Ltden_US
dc.rights1993 The Massachusetts Institute of Technologyen_US
dc.titleRESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONINGen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumGraduate School of Business Administration The University of Michigan Ann Arbor, MI 48109en_US
dc.contributor.affiliationotherJohn M. Olin School of Business Washington University St. Louis, MO 63130en_US
dc.contributor.affiliationotherDÉpartement COMIN UniversitÉ de GenÈve GenÈve, CH-1211, Switzerlanden_US
dc.contributor.affiliationotherUniversitÉ de Paris I and CERAS, Ecole Nationale des Ponts et ChaussÉes Paris, F-75343, Franceen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/71849/1/j.1430-9134.1992.00475.x.pdf
dc.identifier.doi10.1111/j.1430-9134.1992.00475.xen_US
dc.identifier.sourceJournal of Economics & Management Strategyen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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