Knowledge-based interventions for promote conservation behavior: Stories as replacements for direct experience

Abstract

A sustainable planet is not possible without widespread environmental stewardship behavior. Society's resource-costly lifestyles present an historic challenge. Never before have so many behaviors needed to change in so short a time. More challenging is that they must stay changed. This report discusses a potentially effective technique for achieving such goals, the use of knowledge-based narratives. The report begins by developing a theoretical framework for understanding this technique, then presents the important elements of such interventions and ends by providing examples of the use of the technique.