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The material in Deep Blue forms part of a larger record group for the University Unions Graphic Design Office Student Work. The online finding aid describes the complete collection.


Abstract:
University of Michigan student unions (Michigan League, Michigan Union, Pierpont Commons). Collection consists of chronologically arranged scrapbooks and digital files containing designs and work samples including brochures, fliers, forms, signs, and advertising for campus offices, organizations and events.


History:
University Unions is an organizational unit within the Division of Student Affairs which offers services, programs, spaces and student involvement opportunities within the three student unions on campus: Michigan League, Michigan Union, and Pierpont Commons (serving the North Campus).

The Graphic Design Office (UUGDO)--once named the Graphic Design Shop--is a unit of the University Unions that was officially established in 1985. The office is "a graphic design business serving the offices of Student Affairs at the University of Michigan. Offerings include consultation on effective spending of an activity's publicity budget; advice on creating a visual identity for an organization; and design and production of everything from booklets to diag-boards--including logos, brochures, posters, direct mail pieces, t-shirts, signs, forms, newspaper ads, and imprinted advertising novelties."[1] The design staff is comprised of juniors and seniors majoring in graphic design at the University of Michigan School of Art & Design and includes internship opportunities. Undergraduate students from the Screen Arts & Cultures department are also on staff and lead the production of promotional videos. The design internships teach "the day-to-day skills of the profession--dealing with clients, budgets, deadlines, and ever changing production techniques."[2]

Long-time manager of the UUGDO, Lisa Bartlett, began collecting and scrapbooking samples of the graphic work produced in the University Unions marketing office when she assumed a role there in 1984. When the UUGDO was established in 1985 with Lisa at the helm, she continued the practice. She also maintained a local archive of all digital work files produced by the student designers since the UUGDO's establishment. In addition to her administrative duties in the office, Lisa Bartlett supervised and supported student designers and provided supplemental instruction when necessary. In 1985, she was instrumental in the creation of a corporate partnership with Apple, Inc.--who has supplied the technical equipment for the office since that time. In exchange for this support, the UUGDO has produced informational and promotional materials for Apple's national higher education program.

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