The "Persuadable Middle" on Same-Sex Marriage: Formative Research to Build Support among Heterosexual College Students

Woodford, Michael R; Chonody, Jill; Scherrer, Kristin; Silverschanz, Perry; Kulick, Alex

2011-11-20

Citation: Woodford, M. R., Chonody, J., Scherrer, K., Silverschanz, P., & Kulick, A. (2011). The "persuadable middle" on same-sex marriage policy: Formative research to build support among heterosexual college students. Sexuality Research and Social Policy.

Abstract: Same-sex marriage is a controversial policy issue that affects the welfare of gay and lesbian couples throughout the USA. Considerable research examines opinions about same-sex marriage; however, studies have not investigated the covariates of the “persuadable middle”— those individuals who are neutral or unsure about their views. This group of people is often the target of same-sex marriage campaigns, yet they have received no empirical attention.

ISSN: 1868-9884 (Print), 1553-6610 (Online)

DOIs: 10.1007/s13178-011-0073-y

Handle: http://hdl.handle.net/2027.42/89607

Subject(s): Same-sex marriage, Gay, Lesbian, Legal rights, Heterosexism, College students

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