Why did Borders fail?
News and Information Services, University of Michigan
2011
Abstract: University of Michigan Marketing professor Aradhna Krishna talks about the reasons that led to Borders failure and bankruptcy. U-M marketing profesor discusses the reasons porcast with Aradhna Krishna
Other Identifiers: 87265_0002
Handle: http://hdl.handle.net/2027.42/93413
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Name: krishna_jul_11.mp3
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