All the Information You Need! Using Your Library’s Annual Report to Market Library Services

Abstract

The library annual report can be a powerful tool in showcasing its impact on campus. Even modest annual reports can be an important element in a library’s marketing program. This presentation will show how we have grown the Kresge Business Administration Library’s annual report over the past five years and how it demonstrates ROI (Return on Investment) for the library to our Deans and Provosts.