Developing advertising pricing strategies for online publication start-ups

McKenzie, Maurice C

Developing advertising pricing strategies for online publication start-ups

dc.contributor.author	McKenzie, Maurice C	en_US
dc.contributor.advisor	Karen Bantel	en_US
dc.date.accessioned	2013-03-14T18:34:35Z
dc.date.available	2013-03-14T18:34:35Z
dc.date.issued	1999-08	en_US
dc.identifier.uri	https://hdl.handle.net/2027.42/96921
dc.title	Developing advertising pricing strategies for online publication start-ups	en_US
dc.type	Project	en_US
dc.subject.hlbsecondlevel	Economics	en_US
dc.subject.hlbtoplevel	Business	en_US
dc.contributor.affiliationum	ES 750	en_US
dc.description.bitstreamurl	http://deepblue.lib.umich.edu/bitstream/2027.42/96921/1/MBA_McKenzieSu_1999Final.pdf
dc.owningcollname	Business, Stephen M. Ross School of - Independent Study Projects

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