Now showing items 1-2 of 2
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Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data Chatterjee, Rabikar; DeSarbo, Wayne S. (Kluwer Academic Publishers; Springer Science+Business Media, 1992-01)
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DeSarbo, Wayne S.; Chatterjee, Rabikar; Kim, Juyoung (Springer-Verlag; Psychometric Society, 1994-12)