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    • Adjusting Choice Models to Better Predict Market Behavior 
      Allenby, Greg; Fennell, Geraldine; Huber, Joel; Eagle, Thomas; Gilbride, Tim; Horsky, Dan; Kim, Jaehwan; Lenk, Peter J.; Johnson, Richard M.; Ofek, Elie; Orme, Bryan; Otter, Thomas; Walker, Joan (Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
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