These data, survey instruments (including informed consent) and analysis scripts come from Carol Moser's dissertation titled, Impulse Buying: Designing for Self-Control with E-commerce.
This work investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending. We present supplementary material for two studies: (1) a
systematic content analysis of 200 top e-commerce websites in the U.S. and (2) a survey of online impulse
buyers (N=151).
Files include:
(1) Study 1 Code book for content analysis of websites
(2) Study 1 CSV data file resulting from the content analysis
(3) Study 1 PDFs (N=200) of e-commerce websites analyzed
(4) Study 2 Online survey questionnaire
(5) Study 2 Survey code book for free response questions
