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Filtering by: Creator Schoenebeck, Sarita Y. Creator Moser, Carol Resource type Dataset

Impulse Buying Content Analysis and Online Survey

Creator:

Moser, Carol, Schoenebeck, Sarita Y., and Resnick, Paul

Description:

This work investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending. We present supplementary material for two studies: (1) a systematic content analysis of 200 top e-commerce websites in the U.S. and (2) a survey of online impulse buyers (N=151). Files include: (1) Study 1 Code book for content analysis of websites (2) Study 1 CSV data file resulting from the content analysis (3) Study 1 PDFs (N=200) of e-commerce websites analyzed (4) Study 2 Online survey questionnaire (5) Study 2 Survey code book for free response questions

Discipline:

Social Sciences