Work Description

Title: Impulse Buying Content Analysis and Online Survey Open Access Deposited
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  • 1. Study 1 is a content analysis of e-commerce websites. 2. Study 2 is an online survey on online impulse buyers.
  • This work investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending. We present supplementary material for two studies: (1) a systematic content analysis of 200 top e-commerce websites in the U.S. and (2) a survey of online impulse buyers (N=151). Files include: (1) Study 1 Code book for content analysis of websites (2) Study 1 CSV data file resulting from the content analysis (3) Study 1 PDFs (N=200) of e-commerce websites analyzed (4) Study 2 Online survey questionnaire (5) Study 2 Survey code book for free response questions
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Last modified
  • 01/15/2019
To Cite this Work:
Moser, C., Schoenebeck, S., Resnick, P. Impulse Buying Content Analysis and Online Survey [Data set]. University of Michigan - Deep Blue.


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