* Encoding: UTF-8. /* ############################################################### */ /* ONLY COMPLETE THESE STEPS ONCE! */ /* DATA CLEANING, RECODING */ /* ############################################################### */ COMPUTE DIFF_UrgeIntent_INDEX=PRE_UrgeIntent_INDEX-POST_UrgeIntent_INDEX. EXECUTE. COMPUTE DIFF_Urge=PRE_FeltUrge-POST_FeltUrge. EXECUTE. COMPUTE DIFF_Intent=PRE_PurchaseIntent-POST_PurchaseIntent . EXECUTE. COMPUTE PRE_UrgeIntent_INDEX=(PRE_FeltUrge+PRE_PurchaseIntent)/2. EXECUTE. COMPUTE POST_UrgeIntent_INDEX=(POST_FeltUrge+POST_PurchaseIntent)/2. EXECUTE. /* ############################################################### */ /*Correlations of main DVS and create INDEX variables. /* ############################################################### */ CORRELATIONS /VARIABLES=PRE_FeltUrge PRE_PurchaseIntent /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE. CORRELATIONS /VARIABLES=POST_FeltUrge POST_PurchaseIntent /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE. /* ########################################### */ /* PRE-ANALYSIS -- EXCLUSION CRITERIA / FILTER */ /* ########################################### */ /************MAIN FILTER********************************* */ /*EXCLUDE NON-COMPLETES + SUBJECTS WHO PURCHASED PRODUCT */ /*MAIN SAMPLE TO USE FOR ANALYSIS */ USE ALL. COMPUTE filter_$=((Part2_Complete = 1) & (Bought = 0)). VARIABLE LABELS filter_$ '(Part2_Complete = 1) & (Bought = 0) (FILTER)'. VALUE LABELS filter_$ 0 'Not Selected' 1 'Selected'. FORMATS filter_$ (f1.0). FILTER BY filter_$. EXECUTE. /* ########################################### */ /* ANALYSIS */ /* ########################################### */ /* ************************** */ /* DESCRIPTIVE STATS******************* */ /* ************************** */ FREQUENCIES VARIABLES=ProductSelected ImpulseBuyngFreq gender MaritalStatus education householdincome Shopped Bought /HISTOGRAM /ORDER=ANALYSIS. /*For multiple response variables education and race*/. MULT RESPONSE GROUPS=$Employment (employment_full employment_part employment_outandlooking employment_outandnotlooking employment_stayathomeparent employment_student employment_military employment_retired employment_unabletowork employment_other (1)) /FREQUENCIES=$Employment. MULT RESPONSE GROUPS=$Race (race_white race_hispaniclatino race_nativeamerican race_asian race_pacificislander race_other (1)) /FREQUENCIES=$Race. /* Descriptives for continuous variables */ DESCRIPTIVES VARIABLES=age /STATISTICS=MEAN STDDEV MIN MAX. FREQUENCIES VARIABLES=age /STATISTICS=MEDIAN /ORDER=ANALYSIS. DESCRIPTIVES VARIABLES=ImpulseBuyngFreq /STATISTICS=MEAN STDDEV MIN MAX. DESCRIPTIVES VARIABLES=TimeElapsed_Hours /STATISTICS=MEAN STDDEV MIN MAX. GRAPH /HISTOGRAM=ImpulseBuyngFreq. GRAPH /HISTOGRAM=TimeElapsed_Hours. /* Descriptives for Felt Urge to Purchase and Purchase Intent */ DESCRIPTIVES VARIABLES= PRE_FeltUrge POST_FeltUrge PRE_PurchaseIntent POST_PurchaseIntent /STATISTICS=MEAN STDDEV MIN MAX. GRAPH /HISTOGRAM=PRE_FeltUrge. GRAPH /HISTOGRAM= PRE_PurchaseIntent. GRAPH /HISTOGRAM=POST_FeltUrge. GRAPH /HISTOGRAM=POST_PurchaseIntent. /************************************************************. */ HYPOTHESIS TESTING: PAIRED T TESTS /************************************************************. /*main standard filter. USE ALL. COMPUTE filter_$=((Part2_Complete = 1) & (Bought = 0)). VARIABLE LABELS filter_$ '(Part2_Complete = 1) & (Bought = 0) (FILTER)'. VALUE LABELS filter_$ 0 'Not Selected' 1 'Selected'. FORMATS filter_$ (f1.0). FILTER BY filter_$. EXECUTE. /* FELT URGE ANALYSIS****************** */. T-TEST PAIRS=PRE_FeltUrge WITH POST_FeltUrge (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. /* PURCHASE INTENT ANALYSIS****************** */. T-TEST PAIRS=PRE_PurchaseIntent WITH POST_PurchaseIntent (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. /* URGE/INTENT INDEX ANALYSIS****************** */. T-TEST PAIRS=PRE_UrgeIntent_INDEX WITH POST_UrgeIntent_INDEX (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. * ************************** */ /* EXCLUDE SUBJECTS WHO SHOPPED BUT DID NOT BUY******************* */ /* ************************** */. USE ALL. COMPUTE filter_$=((Part2_Complete = 1) & (Bought = 0) & (Shopped = 0)). VALUE LABELS filter_$ 0 'Not Selected' 1 'Selected'. FORMATS filter_$ (f1.0). FILTER BY filter_$. EXECUTE. /* FELT URGE ANALYSIS****************** */. T-TEST PAIRS=PRE_FeltUrge WITH POST_FeltUrge (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. /* PURCHASE INTENT ANALYSIS****************** */. T-TEST PAIRS=PRE_PurchaseIntent WITH POST_PurchaseIntent (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. /* URGE/INTENT INDEX ANALYSIS****************** */. T-TEST PAIRS=PRE_UrgeIntent_INDEX WITH POST_UrgeIntent_INDEX (PAIRED) /CRITERIA=CI(.9500) /MISSING=ANALYSIS. * ************************** */ /* DIFFERENCES BY POSTPONEMENT PERIOD (time elapsed) ******************* */ /* ************************** */. /*Standard filter, All Data N=164. USE ALL. COMPUTE filter_$=((Part2_Complete = 1) & (Bought = 0)). VARIABLE LABELS filter_$ '(Part2_Complete = 1) & (Bought = 0) (FILTER)'. VALUE LABELS filter_$ 0 'Not Selected' 1 'Selected'. FORMATS filter_$ (f1.0). FILTER BY filter_$. EXECUTE. /*predicting difference in URGE by time elapsed and impulse buying frequency. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT DIFF_Urge /METHOD=ENTER TimeElapsed_Hours. /*predicting difference in INTENT by time elapsed and impulse buying frequency. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT DIFF_Intent /METHOD=ENTER TimeElapsed_Hours. /* ************************** */ /* DIFFERENCES: Test for differences by product type******************* */ /* ************************** */ /*ONE-WAY ANOVAs. ONEWAY DIFF_Intent BY ProductSelected /MISSING ANALYSIS. ONEWAY DIFF_Urge BY ProductSelected /MISSING ANALYSIS. /* ************************** */ /* Looking for individual differences (DV= difference in urge or intent)******************* */ /* ************************** */ /* median split of impulse buying frequency for t-test. FREQUENCIES VARIABLES=ImpulseBuyngFreq /FORMAT=NOTABLE /STATISTICS=MINIMUM MAXIMUM MEAN MEDIAN /ORDER=ANALYSIS. IF (ImpulseBuyngFreq <2) ImpFreq_HighLow=0. EXECUTE. IF (ImpulseBuyngFreq >2) ImpFreq_HighLow=1. EXECUTE. T-TEST GROUPS=ImpFreq_HighLow(0 1) /MISSING=ANALYSIS /VARIABLES= DIFF_Intent DIFF_Urge /CRITERIA=CI(.95). /*testing other potential individual differences with change in intent or urge. T-TEST GROUPS=gender(1 2) /MISSING=ANALYSIS /VARIABLES=DIFF_Intent DIFF_Urge /CRITERIA=CI(.95). CORRELATIONS /VARIABLES=DIFF_Urge DIFF_Intent age ImpulseBuyngFreq householdincome TimeElapsed_Hours education /PRINT=TWOTAIL NOSIG /MISSING=PAIRWISE. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT DIFF_Urge /METHOD=ENTER age ImpulseBuyngFreq education householdincome. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT DIFF_Intent /METHOD=ENTER age ImpulseBuyngFreq education householdincome. /* ############################################################### */ /* END. /* ############################################################### */