Answers from the crowd: How credible are strangers in social Q&A?

Abstract

Individuals may encounter distinct kinds of challenges in assessing credibility in a social Q&A setting where they interact with strangers. It is necessary to better understand how people make credibility judgments when seeking information using social Q&A services because people increasingly use such services to obtain personalized answers from a large pool of unknown people. In this paper, we report preliminary findings from a quasi-field study where participants were asked to use Yahoo! Answers for one week and were interviewed afterwards. We find that participants’ assessment of the credibility of strangers who answered their questions occurred in three different dimensions: attitude, trustworthiness, and expertise. Furthermore, different elements were noticed and interpreted in each dimension of the credibility assessment. Our work provides insights into source credibility assessment in social Q&A settings and implications for the design of social technologies that better support people’s online credibility assessment.