Audience-aware credibility: From understanding audience to establishing credible blogs
dc.contributor.author | Rieh, Soo Young | |
dc.contributor.author | Jeon, Grace YoungJoo | |
dc.contributor.author | Yang, Ji Yeon | |
dc.contributor.author | Lampe, Christopher | |
dc.date.accessioned | 2014-04-09T03:59:55Z | |
dc.date.available | 2014-04-09T03:59:55Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | Rieh, S. Y., Jeon, G. YJ, Yang, J., & Lampe, C (2014). Audience-aware credibility: From understanding audience to establishing credible blogs. Proceedings of the Eight International AAAI Conference on Weblogs and Social Media (ICWSM 2014). <http://hdl.handle.net/2027.42/106426> | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/106426 | |
dc.description.abstract | This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 inde-pendent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audi-ence-aware credibility is defined as how bloggers signal their credibility based on who they think their audience is and how they provide value to that perceived audience. The analysis of bloggers’ credibility constructs, conceptualizations of audience, and perceived blog value identified four types of bloggers who constructed audience-aware credibility in distinctive ways: Community Builder, Expertise Provider, Topic Synthesizer, and Information Filterer. We then report on these bloggers’ blogging practices for establishing credibility and strategies for interacting with their audience to enhance credibility. The contributions of this study are to expand credibility constructs for social media research and to demonstrate the role of credibility perceptions in content contributors’ online activities. The findings reveal that a multi-dimensional construct of audience-aware credibility serves as a driving factor influencing and shaping blogging practices of all four types of bloggers. | en_US |
dc.description.sponsorship | MacArthur Foundation | en_US |
dc.language.iso | en_US | en_US |
dc.subject | Blogs; Blogging; Blogger; Blog Audience; Credibility; Social Media | en_US |
dc.title | Audience-aware credibility: From understanding audience to establishing credible blogs | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Information and Library Science | |
dc.subject.hlbtoplevel | Social Sciences | |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/106426/1/Rieh_ICWSM2014_final_0324.pdf | |
dc.identifier.source | Proceedings of the Eight International AAAI Conference on Weblogs and Social Media (ICWSM 2014). | en_US |
dc.owningcollname | Information, School of (SI) |
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