The dominant logic: A new linkage between diversity and performance

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Show simple item record Prahalad, C. K. en_US Bettis, Richard A. en_US 2014-05-21T18:03:05Z 2014-05-21T18:03:05Z 1986-11 en_US
dc.identifier.citation Prahalad, C. K.; Bettis, Richard A. (1986). "The dominant logic: A new linkage between diversity and performance." Strategic Management Journal 7(6): 485-501. <> en_US
dc.identifier.issn 0143-2095 en_US
dc.identifier.issn 1097-0266 en_US
dc.description.abstract Current research offers alternative explanations to the ‘linkage’ between the pattern of diversification and performance. At least four streams of research can be identified. None of these can be considered to be a reliable, predictive theory of successful diversification. They are, at best, partial explanations. The purpose of this paper is to propose an additional ‘linkage’, conceptual at this stage, that might help our understanding of the crucial connection between diversity and performance. The conceptual argument is intended as a ‘supplement’ to the current lines of research, rather than as an alternative explanation. en_US
dc.publisher John Wiley & Sons, Ltd. en_US
dc.title The dominant logic: A new linkage between diversity and performance en_US
dc.type Article en_US
dc.rights.robots IndexNoFollow en_US
dc.subject.hlbsecondlevel Management en_US
dc.subject.hlbsecondlevel Urban Planning en_US
dc.subject.hlbsecondlevel Economics en_US
dc.subject.hlbsecondlevel Business (General) en_US
dc.subject.hlbsecondlevel Film and Video Studies en_US
dc.subject.hlbtoplevel Arts en_US
dc.subject.hlbtoplevel Business en_US
dc.subject.hlbtoplevel Social Sciences en_US
dc.description.peerreviewed Peer Reviewed en_US
dc.contributor.affiliationum Graduate School of Business, The University of Michigan, Ann Arbor, Michigan, U.S.A. en_US
dc.contributor.affiliationother Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas, U.S.A. en_US
dc.identifier.doi 10.1002/smj.4250070602 en_US
dc.identifier.source Strategic Management Journal en_US
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dc.owningcollname Interdisciplinary and Peer-Reviewed
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