Now showing items 1-2 of 2
A conceptual guide to natural history museum visitors' understanding of evolution
(Wiley Subscription Services, Inc., A Wiley Company, 2010-03)
Museum visitors are an ideal population for assessing the persistence of the conceptual barriers that make it difficult to grasp Darwinian evolutionary theory. In comparison with other members of the public, they are more ...
Cognition, Persuasion and Decision Making in Older Consumers
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss ...