Data Collection Procedures Equivalence in International Business Research

Abstract

Following the work undertaken by Hult el al., (2008) on data equivalence in cross-cultural international business research, this study examines mail survey administration procedures equivalence within 94 studies published in the Journal of International Business Studies from 2000-2008.The results show that, despite the existence of a well established theoretical frameworks for mail survey data collection by Don Dillman (1978, 1999), international business researchers have not been inspired to adopt and report the data collection procedures adequately in their work. We hope this work will bring to an end continuance of this neglect.