Dynamic Customer Acquisition and Retention Management
dc.contributor.author | King, Gregory J. | |
dc.contributor.author | Chao, Xiuli | |
dc.contributor.author | Duenyas, Izak | |
dc.date.accessioned | 2016-10-17T21:19:00Z | |
dc.date.available | 2017-10-05T14:33:49Z | en |
dc.date.issued | 2016-08 | |
dc.identifier.citation | King, Gregory J.; Chao, Xiuli; Duenyas, Izak (2016). "Dynamic Customer Acquisition and Retention Management." Production and Operations Management 25(8): 1332-1343. | |
dc.identifier.issn | 1059-1478 | |
dc.identifier.issn | 1937-5956 | |
dc.identifier.uri | https://hdl.handle.net/2027.42/134194 | |
dc.publisher | Priceton University Press | |
dc.publisher | Wiley Periodicals, Inc. | |
dc.subject.other | OM‐Marketing Interface | |
dc.subject.other | Service Operations | |
dc.subject.other | Dynamic Programming | |
dc.title | Dynamic Customer Acquisition and Retention Management | |
dc.type | Article | en_US |
dc.rights.robots | IndexNoFollow | |
dc.subject.hlbsecondlevel | Industrial and Operations Engineering | |
dc.subject.hlbtoplevel | Engineering | |
dc.description.peerreviewed | Peer Reviewed | |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/134194/1/poms12559.pdf | |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/134194/2/poms12559_am.pdf | |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/134194/3/poms12559-sup-0001-Appendix.pdf | |
dc.identifier.doi | 10.1111/poms.12559 | |
dc.identifier.source | Production and Operations Management | |
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dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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