Hybrid Organizations: The Next Chapter in Sustainable Business

Abstract

In this article, we describe how hybrid organizations are developing business models that are competitive and create positive social and environmental change. We discuss the distinctive characteristics of the hybrid business model, both conceptually and in practice. We also discuss ways in which hybrids are driving towards the alteration of long-held business norms and conceptions of the role of the firm in society, and are advancing a new meaning of corporate sustainability. Finally, we discuss the challenges that hybrid organizations face in accomplishing their social chang