Green Bay Packers' Titletown Development Sustainability Recommendations

Abstract

Based out of Green Bay, Wisconsin, the Green Bay Packers are a leading ​professional football

franchise that is part of the National Football League (NFL). Our SNRE capstone master’s

project focused on developing sustainability-oriented recommendations for the Packers

organization.

The proposed objectives ​of this SNRE master’s project were split into two phases. Phase I,

completed in Spring 2016, focused on developing recommendations to minimize the

environmental impacts of the soon-to-be built Titletown Development: a $130-million, 34-acre

commercial center outside Lambeau Field. Our SNRE team identified two main areas where we

could provide robust sustainability recommendations. First, our team performed an artificial turf

versus natural grass sustainability analysis for a high-visibility, football-sized playfield within the

ten-acre park. Second, we conducted an analysis of energy-efficient outdoor lighting for the

Titletown Development site. We evaluated the industry’s best practices and innovative market

offerings that would meet the aesthetic and regulatory needs for the Titletown district.

Phase II centered around the creation of a set of organizational sustainability strategies for the

Packers, which incorporated process recommendations to assist future sustainability initiatives.

This strategy outlined frameworks to be used to institutionalize sustainability within the Packers’

organizational culture in order to allow for the long-term success of sustainability initiatives. We

spoke with peer organizations and industry experts to gain an in-depth understanding of best

practices to inform our strategy recommendations.