Now showing items 41-50 of 547
Essays on Dynamic Marketing Intercommunications.
(2013)
The dissertation examines two distinct problems related to “marketing communication
dynamics”. The main goal of this line of research is to help firms provide individually
tailored marketing contents to their customers. ...
Bitter Coffee & Watered-down Bourbon: Lessons for Libraries from Chase & Sanborn Coffee and Maker’s Mark (Charleston Conference 2013)
(2013-11-08)
The story of Chase & Sanborn Coffee provides all organizations a great morality tale for all organizations, including libraries, about how small changes may lead to larger problems down the road. Chase & Sanborn ranked ...
Is women's ownership of land a panacea in developing countries? Evidence from land-owning farm households in Malawi
(2013-08-01)
Our analysis of a rich representative household survey for Malawi, where patrilineal and matrilineal institutions coexist, suggests that (a) in matrilineal societies the likelihood of cash crop cultivation by a household ...
A crack in the foundation? Revisiting ECR's voluntary tenet
(Wiley Subscription Services, Inc., A Wiley Company, 2010)
Voluntary participation is a long-standing tenet of environmental conflict resolution, prescribed at a time when the eventual reach and character of ECR could only be imagined. Today, ECR processes are ubiquitous, varied, ...
Management Communication: History, Distinctiveness, and Core Content
(2013-04)
Management communication is the study of managers’ stewardship of writing and speaking to get work done with and through people. This paper overviews the field of management communication, its history, distinctiveness from ...
Tooling adjustment strategy for acceptable product quality in assembly processes
(John Wiley & Sons, Ltd., 2010-11)
This paper develops an approach to minimize the number of process tooling adjustments and deliver an acceptable fraction of non-conforming products based on given product quality specification limits in assembly processes. ...
South East Asian Monetary Integration: New Evidences from Fractional Cointegration of Real Exchange Rates
(2012-10-01)
We study the long-run relationship of real exchanges rates (RERs) among the ASEAN-5 countries by testing the theory of Generalized Purchasing Power Parity (G-PPP) from the new perspective of fractional cointegration. The ...
Modeling transition in Central Asia: the Case of Kazakhstan
(2010-10-01)
This paper presents a small macro-econometric model of Kazakhstan to study the impact of various economic policies. It uses a new approach to test the existence of a level relationship between a dependent variable and a ...
The Liquidity Premium of Near-Money Assets
(2014-06)
Treasury bills and other near-money assets provide owners with liquidity service benefits that are reflected in prices in the form of a liquidity premium. I relate time variation in this liquidity premium to changes in the ...