Now showing items 11-20 of 112
Best Practices in Omnichannel Customer Experience Design for Luxury Retail Consumers
(2020-04)
This thesis will investigate how luxury brands create a unique shopping experience through
omnichannel integration. With continuous improvements in technology, consumers have a
variety of ways to view products and complete ...
High-Speed Rail in the United States: Time to Bite the Bullet
(2020-04)
The continued innovation and success of High-Speed Rail in Europe and Asia calls for a deeper look into the sustainability and value of this method of transportation. Given the significant projected growth in transportation ...
Where is That Picture of Aunt Cindy? Organizing, Protecting and Sharing Your Digital Images
(2020-09-17)
Seems that everyone is a photographer these days. We use our smartphones, our tablets, and even some people even use cameras. With the ease of taking pictures, we find ourselves with a new concern. How do we manage, ...
Specific and Diffuse Cultural Orientation How it Impacts Evaluations of Brand Extensions with Varying Category Distance
(2021-04)
This paper examines how cultural differences, in particular the specific versus diffuse
oriented dimension, can influence brand extension evaluations. Although brand extensions
themselves have been studied time and time ...
A Unified Panopticon: Insights from a Study on Workplace Surveillance at Amazon and Uber
(2021-04)
This paper offers a proposal for a thesis examining the relationship between organizational
structure and workplace surveillance. Primarily, surveillance practices falling under a top-down
control category will be ...
Activist Investment Target Selection: A Mixed-Method Approach
(2021-04)
Activist investment funds including Elliott Management, Trian Partners, and Pershing Square
Capital Management take significant stakes in companies with goals of creating positive returns
for both the firm and its ...
Why do Korean Expatriate Managers Struggle in the U.S.? Impact of Hierarchy and Gender Perception on Expatriate Effectiveness at Korean Multinational Corporations (KMNCs
(2021-04)
While individual expatriate adjustment has been extensively studied in the academic
literature, little is known about how elements of the social environment influence expatriate
effectiveness and performance. This ...
Mostly Red, Mostly White, and a Little Blue: An Analysis of Corporate Executive Political Ideology Through the Lens of Social Dominance Theory
(2021-04-22)
As we continue to experience the effects of corporate conglomeration, money in politics,
the rise of far-right and far-left candidates from either major political party, one element has
largely been ignored in corporate ...
Can You All See My Screen? An analysis of virtual onboarding due to the COVID-19 pandemic on Summer Interns and Recently Graduated New Hires
(2021-04)
This research was conducted to examine the relationship between Generation Z Recently
Graduated New Hires (RGNHs), Summer Interns (SIs) and their onboarding in order to
determine organizational connectedness during the ...