Now showing items 31-40 of 115
Promoting understanding of chemical representations: Students' use of a visualization tool in the classroom
(John Wiley & Sons, Inc., 2001-09)
Many students have difficulty learning symbolic and molecular representations of chemistry. This study investigated how students developed an understanding of chemical representations with the aid of a computer-based ...
Large‐scale science education intervention research we can use
(Wiley Subscription Services, Inc., A Wiley Company, 2012-03)
This article develops an argument that the type of intervention research most useful for improving science teaching and learning and leading to scalable interventions includes both research to develop and gather evidence ...
Comparing three attitude-behavior theories for predicting science teachers' intentions
(Wiley Subscription Services, Inc., A Wiley Company, 2002-11)
Social psychologists' attitude-behavior theories can contribute to understanding science teachers' behaviors. Such understanding can, in turn, be used to improve professional development. This article describes leading ...
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-02)
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models, especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for ...
Assessment and science education: Our essential new priority?
(Wiley Subscription Services, Inc., A Wiley Company, 2012-08)
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
The twenty-first-century HR organization
(Wiley Subscription Services, Inc., A Wiley Company, 2008)
Like any value-creating staff function, HR departments should operate as a business within a business. Others have focused on the strategy and direction of HR departments. This article examines the next evolution for how ...
Cultural clashes in a “merger of equals”: The case of high‐tech start‐ups
(Wiley Subscription Services, Inc., A Wiley Company, 2011-09)
Mergers of equals are often considered simply symbolic. Whereas existing literature on the topic views equality as underscoring the importance of distributive justice, power, or identity, the role of culture remains ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...