Now showing items 11-20 of 21
Income Tax and the Motivation to Work
(2015-09)
How does income tax influence the motivation to work? We propose that the degree of effort exertion in the presence of income tax depends on people’s attitudes toward two key components of taxation: redistribution and ...
The Value of Measuring Customer Satisfaction
(2017-01)
A growing number of service firms now collect customer satisfaction ratings, along with objective service performance measures, for each service transaction. However, little is known about whether these two types of data ...
Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
(Prentice HallWiley Periodicals, Inc., 2019-06)
We investigate the mediating roles of moral emotions and attitudes between perceptions of corporate irresponsible actions, on the one hand, and consumer responses, on the other hand, and further examine their contingencies ...
The Role of Anticipated Emotions in Purchase Intentions
(SageWiley Periodicals, Inc., 2016-08)
Key personal inputs to decision making reside in expectations about whether a purchase or nonpurchase will make one feel better. Integrating several theoretical approaches, this research proposes a holistic framework formed ...
Consumer Search Behavior on the Mobile Internet: An Empirical Analysis
(2015-05)
The increasing diffusion of smartphones and tablet computers has facilitated access to product information by providing Internet access anywhere and at any time. As a result, consumers are increasingly using the mobile ...
The Ironic Interplay of Choice and Sadness.
(2014)
The experience of emotions in decision-making processes involves a recursive cycle: emotions not only influence the decisions people make, but the decision-making process also changes people’s emotional state. In this ...
Make it Your Own: How Process Valence and Self‐Construal Affect Evaluation of Self‐Made Products
(McGraw‐HillWiley Periodicals, Inc., 2014-06)
Self‐production, participation of consumers in the production process of products for their own consumption, leads to consumers’ enhanced evaluations of the self‐made products. Three experimental studies investigate how ...
Aesthetic and Value Judgment of Neotenous Objects: Cuteness as a Design Factor and its Effects on Product Evaluation.
(2012)
From the perspective of evolutionary psychology, neoteny entails the specific appearance and traits of babies that tend to trigger protective behaviors by adults. Based on Lorenz (1970), five dimensions of neotenic cues ...
Two Sides of Self-Enhancement in Consumer Word-of-Mouth.
(2012)
This dissertation explores self-enhancement in the exchange of consumption information (word-of-mouth) from the perspective of both the source and recipient of this information. The first essay demonstrates that unfavorable ...
Avoiding the Buyer's Fallacy: Consumer Perceptions of Products Before Purchase.
(2013)
Consumers are motivated to find the products that will provide the greatest benefit; however, choosing the right product is not an easy task. Consumers must choose between a myriad of products with varying features despite ...