Now showing items 11-20 of 42
Cross-category variation in customer satisfaction and retention
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. ...
Product development benchmarking versus customer focus in applications of quality function deployment
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-04)
The study explores the tradeoff between efforts to benchmark on product-development practices and be customer focused in the implementation of a quality-improvement method. The results of a survey of thirty-three firms' ...
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-03)
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. ...
Latent class metric conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1992-07)
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional ...
Female labour force participation, fertility and public policy in Sweden
(Kluwer Academic Publishers; Elsevier Science Publishers B.V. ; Springer Science+Business Media, 1992-09)
This paper analyzes the role of public policy for Sweden's combination of high female labour force participation and high levels of fertility in the late 1980s and early 1990s. We present the central elements in the tax ...