Now showing items 31-40 of 42
Growth through Product-Sharing Services
(SAGE PUBLICATIONS, INC., 1998)
The authors argue that product-sharing services, where companies offer customers the use ofa physicalproduct on a limited basis at a lower cost, offer an overlooked opportunity for growth. The primary advantage of ...
Game theoretic derivations of competitive strategies in conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension ...
Significant issues for the future of product innovation
(Elsevier, 1994-06)
In this issue, Merle Crawford and Milton Rosenau present their thoughts on some of the issues confronting product development professionals. Both reflect on the emergence of new products management as a profession--a field ...
A new clustering methodology for the analysis of sorted or categorized stimuli
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The methodology reveals consumers' common category knowledge as well as individual differences in using ...
Sales Quota Plans: Mechanisms For Adaptive Learning
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-10)
A vexing problem in managing sales forces occurs when the sales manager does not know the characteristics of a sales territory. In this paper we show how sales quota-bonus plans can be optimally used to learn about unknown ...
Direct regression, reverse regression, and covariance structure analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper discusses the issues in estimating the effects of marketing variables with linear models. When the variables are not directly observable, it is well known that direct regression yields biased estimates. Several ...