Now showing items 21-30 of 77
Cross-category variation in customer satisfaction and retention
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. ...
Adding value through human resources: Reorienting human resource measurement to drive business performance
(John Wiley & Sons, Inc., 1997)
Building upon the balanced scorecard framework, this article addresses three central issues of human resource (HR) measurement: (1) Do HR practices impact business results? (2) How can HR practices add value to business ...
Introduction: Measuring human resource effectiveness and impact
(John Wiley & Sons, Inc., 1997)
No abstract.
Product development benchmarking versus customer focus in applications of quality function deployment
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-04)
The study explores the tradeoff between efforts to benchmark on product-development practices and be customer focused in the implementation of a quality-improvement method. The results of a survey of thirty-three firms' ...
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-02)
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models, especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for ...
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
The twenty-first-century HR organization
(Wiley Subscription Services, Inc., A Wiley Company, 2008)
Like any value-creating staff function, HR departments should operate as a business within a business. Others have focused on the strategy and direction of HR departments. This article examines the next evolution for how ...
Cultural clashes in a “merger of equals”: The case of high‐tech start‐ups
(Wiley Subscription Services, Inc., A Wiley Company, 2011-09)
Mergers of equals are often considered simply symbolic. Whereas existing literature on the topic views equality as underscoring the importance of distributive justice, power, or identity, the role of culture remains ...