Now showing items 1-10 of 21
Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
(2017-04)
Cause marketing campaigns often highlight two attributes: the percent-of-proceeds from each purchase to be donated, and the maximum amount the company will donate. For example, a recent campaign by Chipotle pledged to ...
I'll Have Fries with That: Increasing Choice Complexity Promotes Indulgent Food Choices
(Cambridge University PressWiley Periodicals, Inc., 2016-07)
Three studies showed that the way that options are presented in a choice set—as combinations of intersecting attributes or in a more sequential “a la carte” choice format—affects the degree to which consumers adhere to ...
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing
(Springer‐VerlagWiley Periodicals, Inc., 2013-12)
Two forms of consumer response to corporate wrongdoing are constructive punitive actions (i.e., those designed to induce firms to change their behavior but with the hope of sustaining relationships with consumers) and ...
The Right Angle: Visual Portrayal of Products Affects Observers’ Impressions of Owners
(Psychology PressWiley Periodicals, Inc., 2012-10)
Consumer products have long been known to influence observers’ impressions of product owners. The angle at which products are visually portrayed in advertisements, however, may be an overlooked factor in these effects. We ...
Gamification Design for Mobile Marketing Effectiveness
(2015-08)
Retailing and other business sectors have been buffeted by the diffusion of mobile technology. Millennials, in particular, consider such technology indispensable and have lately been using it for gaming applications. In ...
Platforms: A Multiplicity of Research Opportunities
(2014-05)
Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents is likely to have an effect on the other via direct and/or indirect externalities. ...
Quantifying Cross and Direct Network Effects in Online C2C Platforms
(2015-11)
Consumer-to-Consumer (C2C) platforms have become a major engine of growth in Internet commerce. This is especially true in countries such as China, which are experiencing a big rush towards electronic commerce. The emergence ...
Cognitive, Emotional, and Sociocultural Processes in Consumption
(SageWiley Periodicals, Inc., 2013-01)
This article examines deliberative, emotional, and sociocultural processes in consumption. The authors draw upon basic processes from two leading theories in social psychology, the theory of planned behavior (TPB) and the ...
Modeling and Measuring Scale Attraction Effects: An Application to Charitable Donations
(2017-07)
Charities seeking donations typically employ an “appeals scale,” a roster of suggested amounts presented to potential donors, along with an “Other” category. Yet little is known about how the amounts comprising appeals ...
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
(2016-08)
Between 2006 and 2011, daily print newspapers in the U.S. lost 20% of their paid subscribers, partly due to increasing availability of alternative sources of news, such as free content provided on newspaper websites and ...