Now showing items 1-10 of 67
Statistical Analysis of Choice Experiments and Surveys
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Measures of households' past behavior, their expectations with respect to future events and contingencies, and their intentions with respect to future behavior are frequently collected using household surveys. These questions ...
Inferring Market Structure from Customer Response to Competing and Complementary Products
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-08)
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the ...
Competing against an in-house supplier
(Elsevier, 1989-08)
A not uncommon situation in industrial marketing is for an outside supplier to find itself competing against an in-house supplier. Knowing how to compete against an in-house supplier is of importance because industrial ...
Measuring the hedonic and utilitarian sources of consumer attitudes
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-04)
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two ...