Now showing items 1-5 of 5
The Ironic Interplay of Choice and Sadness.
(2014)
The experience of emotions in decision-making processes involves a recursive cycle: emotions not only influence the decisions people make, but the decision-making process also changes people’s emotional state. In this ...
Aesthetic and Value Judgment of Neotenous Objects: Cuteness as a Design Factor and its Effects on Product Evaluation.
(2012)
From the perspective of evolutionary psychology, neoteny entails the specific appearance and traits of babies that tend to trigger protective behaviors by adults. Based on Lorenz (1970), five dimensions of neotenic cues ...
Two Sides of Self-Enhancement in Consumer Word-of-Mouth.
(2012)
This dissertation explores self-enhancement in the exchange of consumption information (word-of-mouth) from the perspective of both the source and recipient of this information. The first essay demonstrates that unfavorable ...
Avoiding the Buyer's Fallacy: Consumer Perceptions of Products Before Purchase.
(2013)
Consumers are motivated to find the products that will provide the greatest benefit; however, choosing the right product is not an easy task. Consumers must choose between a myriad of products with varying features despite ...
The Construction of Preference in Engineering Design and Implications for Green Products
(2008)
This dissertation incorporates the construction of preference into engineering design methodology. Currently, engineers view customer preferences as existing a priori, evoking metaphors such as “need-finding.” For some ...