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Bagchi, Rajesh (1)
Bagozzi, Richard P. (1)
Batra, Rajeev (1)
Bayus, Barry L. (1)
Beatty, Dick (1)
Beatty, Richard W. (1)
Bemmaor, Albert C. (2)
Ben-Akiva, Moshe (1)
Berman, Bob (1)
Bhattacharya, C. B. (1)